Photographic Storyboard
Final Print Product
Final Print product flat plan write up
The central image of ‘smash’ packet is ‘glowing’ yellow outer glow. Opacity 95%, spread 36%, size 250% range 92% and jitter 95%. The slogans in corners are in capitals for full effect and impact. The Image of the bowl of chips in top right hand corner, linked to storyboard/moving image. The slogan letters in green with yellow stroke. Stroke size 17px for both. Writing in bright green coloured, century gothic font. Word ‘unhealthy’ in italics for emphasis on word. There is a red circle around bowl of chips with line going through, as if to say ‘banned’ or ‘don’t eat. The chips being ‘smashed’ in bottom left hand corner comic like star around it. The smash packet in centre is bright and eye-catching, contrasting to dull chips which are surrounded by red colouring-representing danger. There is a black background to contrast everything else on print and to help audience focus directly on all subjects of the advertisement.
Personal Evaluation Write Up
Personal evaluations write up
Since beginning the project of having to re-brand a struggling product, I have learnt a lot involving media and technology. From simply taking pictures to creating different techniques and effects in photo shop. There are many skills I have developed whilst doing the project, some of these are:
· Using lighting to create the ideal effect when taking a picture. I had to move the group and props around accordingly in order to create the appropriate lighting effect in the shot; I could do this before but not to this scale and making it close to perfect.
· I learnt a lot of new skills in photo shop, and although I struggled in some aspects, from this I managed to gain more knowledge of the program that I will remember and be able to use and develop in further projects. Some of the things I learnt was, how to cut things out easier and crop them, how to change the size of particular pictures, without them becoming less effective and damaging their quality. I found out how to add inner and outer glows to images, and how to add strokes for effective viewing and presentation. I also learnt how to make new shapes and use the custom shape tool.
Although I developed new skills, I also still have some weaknesses that I need to improve on for future assignments, some of the things I am still unsure on are more higher level things in photo shop, I struggled lots in photo shop, and still am unsure on some of the things I can do and how to do them, which is why I stuck to very basic things in the print advert. I also need to improve basic things to do with layering etc.
Within my skills audit some of the skills I have used in within this assignment are things such as, the manual focus features on the camera, I used this in various shots to ensure I made the desired effect. I used the external flash when the lighting was a little bit darker than we would have liked. Within Photoshop, I used text control, I moved the text around, changed its colour, changed its size and rotated it, throughout the project I was entering and deleting layers, I discovered how to make new shapes and how to use the custom shape tool. I also used the magnetic tool and the simple cut out tool to cut and crop particular parts of the print.
The work I am blogging, shows my skills progression as I can update my skills audit, to show what I could do before, and after each project and what skills and techniques I have used and gained along the way. Also
it will be easier to compare where and what I have improved on by having all my work in one place.
I have a few weaknesses in my work that could be improved in future projects and ideas, these are things such as, taking more pictures, we were limited as a group as to which pictures we could use as we didn’t take enough of them, we need to work as a team in the future to ensure that we all know our roles in order to have enough time to take pictures and organise them better. Another weakness we had was not having many realistic and affordable ideas, we should have thought more on a more basic level as it was our first assignment as a team rather than diving into the deep end and trying to think of an amazing idea, but one that was unrealistic to do in the environment we had to create the print and storyboard. Finally I think we should have planned out what we were going to do a bit better, we ran out of time to do various things in class as a result of not knowing what everyone was doing and when they were supposed to be doing it, to improve this in future, we should plan what we are each going to do from near the beginning as soon as we know what the task is.
If I had the chance to do this project again I would definitely ensure that we made a decision on an idea quicker, this time we considered other ones, and eventually went back to an original idea and therefore wasted some time. Also I would like to make sure each team member knew what they were doing and we needed to explain and plan in more detail our idea and how we were going to produce it before we went out and took the shots etc.
To gain a more professional standard I would have needed a lot more intermediate knowledge on cameras and Photoshop, I would need to know various aspects of a camera and how it can affect shots, adverts and prints. Also for Photoshop I would need to know how to develop a higher standard piece of work by using more of the tools and gadgets provided in order to do so.
The target audience for this product before we re-branded it was probably around 25-50 year olds of any gender, socioeconomic group BC1, mainstreamer who was maybe full nest 1 or 2 or retired. People who are young could use it as well as older people who just need to create a quicker alternative to mashing potatoes.
After we re-branded the Smash we decided to aim the product at ages 16-19 years old, such as students who don’t have the time or money perhaps to make a homemade meal. We also chose to aim it at socioeconomic group ABC1 in further education, heterosexual and full nest 3 and either a mainstreamer or aspirer.
Elements of the project that engage the audience’s attention include the colours, in the print I used a black background to contrast against the brighter colours in the foreground, this is easy on the younger audiences eye and the colours are associated more with younger target markets as they are quite harsh but also bright and eye-catching. In the photographic storyboard it is much clearer who we were trying to aim the advert and product to as a result of the atmosphere, environment and models. Many of the pictures show the typical college lifestyle with the buildings in the background of shots, common rooms full of students and the models themselves are what would be classed as stereotypical students, dressed in preppy, fashion statement clothes of a younger generation, this in itself would attract the eye of a younger audience.
A particular element that didn’t work so well in our project was putting the photographic storyboard together, as a result of not taking enough variety of photos and not knowing exactly what our plans were for the storyboard, i struggled to put together certain parts of the storyboard without using the same image twice. We definitely needed to take more photos, so situations like this didn’t occur.
If we were to do the project again I would like to have more time so I could plan out properly what the print advert was going to look like and so that I had the chance to think properly about what I would use/do to add effects and other elements to the design.
I think that most aspects of my project are tailored to meet the demands of the target audiences, simple things such as the font style, colour and size are included in this, it is modern at the same time as being easy to read. One thing that maybe could have been improved in terms of this is that I didn’t add many images, and this may prevent some of the required target audience to look at the print and take notice of it.
The project that I have just completed shows in a way, my understanding of audience segmentation systems as I have had to tailor to specific needs of a certain target audience. My brief had a specific target audience, in which I had to decide how I was going to provide a print design and photographic storyboard to suit their needs and expectations.
